About the part that art plays in a globalising society

Framer Framed

Debat: De exotische blik (Framer Framed (28 februari 2010)

28 Feb 2010 ‚Äď 14:00

The Exotic View

Ticket Reservations Recommended

Start 2:00 PM
Admission free

World Museum
Willemskade 25
NL-3016 DM Rotterdam

+31 10 2707172

The Exotic View is realized in cooperation with Kosmopolis (Rotterdam) and RRKC (Rotterdamse Raad voor Kunst & Cultuur).


The pressure of market forces (visitor numbers) appears to incite cultural institutions to schedule blockbuster exhibitions. When representing non-western cultures, museums quickly fall back on reproducing stereotypes that create easy recognition among a broad audience. E.g. Colorful India and Bollywood, Brazilian Carnival at the Royal Tropical Institute or The Position of Muslim Women.

In the Dutch museum world, there appears to be hardly any space for perspectives from the regions themselves. Exhibitions are framed using the Dutch perspective as a starting point.
Depoliticized as they may be, exhibitions of non-western art seem to be primarily judged by their moral messages and their ability to represent a true reality. The concept of authenticity takes center stage.


In this debate, the processes that drive exotification‚ÄĒin art and ethnography museums as well as other heritage institutions‚ÄĒwill be addressed, specifically the process of ethnic marketing.

Does the desire to achieve high visitor numbers through exotic themes translate into a preference for regions that have a more positive image-like the rising regions of Asia, India, Brazil?
Are areas that have a difficult public image shunned in the programming of institutions?

Are smaller art institutions the exception to the rule, simply because they don’t need to attract a large audience?
Are only museums with a relatively small market share still able to go into literally and figuratively unexplored territory?


Stanley Bremer – Director World Museum (Rotterdam);
Rocky Tuhuteru – Producer, Radio and Television Host;
Francio Guadeloupe – Researcher, Social Anthropologist;
Bert Sliggers – Curator, Author.

Debate leader is Liesbeth Levy.

Colonial history /


Rocky Tuhuteru

Producer, Radio and Television Host

Stanley Bremer

Director World Museum

Bert Sliggers

Curator, Author

Francio Guadeloupe

Researcher, Social Anthropologist