About the part that art plays in a globalising society

Framer Framed

Foto's van de opening 'Homies' (2024) van We Sell Reality bij Framer Framed, Amsterdam. Foto: © We Sell Reality.
'Homies' (2024) by We Sell Reality
Foto's van de opening 'Homies' (2024) van We Sell Reality bij Framer Framed, Amsterdam. Foto: © We Sell Reality.
Foto's van de opening 'Homies' (2024) van We Sell Reality bij Framer Framed, Amsterdam. Foto: © We Sell Reality.
Foto's van de opening 'Homies' (2024) van We Sell Reality bij Framer Framed, Amsterdam. Foto: © We Sell Reality.
Foto's van de opening 'Homies' (2024) van We Sell Reality bij Framer Framed, Amsterdam. Foto: © We Sell Reality.
Foto's van de opening 'Homies' (2024) van We Sell Reality bij Framer Framed, Amsterdam. Foto: © We Sell Reality.
Foto's van de opening 'Homies' (2024) van We Sell Reality bij Framer Framed, Amsterdam. Foto: © We Sell Reality.
Foto's van de opening 'Homies' (2024) van We Sell Reality bij Framer Framed, Amsterdam. Foto: © We Sell Reality.
We Sell Reality (2024)
'Homies' (2024) by We Sell Reality
Image courtesy of We Sell Reality

23 Feb –
14 Apr 2024

Exhibition: Homies

Framer Framed is thrilled to invite you to the exhibition Homies by the collective We Sell Reality in collaboration with Wouter van der Laan and Esther Meijer. The exhibition, in the form of a clothing shop, presents the Homies fashion line, conceptualised and produced by members of We Sell Reality.

From 23 February to 14 April 2024, We Sell Reality presents the Homies exhibition and clothing shop at Framer Framed. We Sell Reality is a socially rebellious label and collective comprising a group of roughly 15 designers. Most of the members were fleeing their home countries when they came to the Netherlands and found themselves in regulatory limbo. Here, the collective present items from their eclectic, warm and playful Homies clothing line.

“Homies is a fashion line sparked by fighting injustices. Homies is a fashion line that explores the notions of home, from the perspective of being without a home. It is a fashion line inspired by memories related to homes left behind, and by the search for a new place to land. Homies is about how friends can become a substitute to survive feelings of not being grounded. Homies is a way out of the misery. Homies is a home in itself.”

The design of the Homies exhibition is inspired by the shape and colours of an iceberg and symbolises the coldness of the welcome experienced by refugees. The collective mixes different styles with an unapologetic freedom that is a testimony of resilience. Their designs are a representation of solidarity with all who are displaced.

We Sell Reality encourages you to wear their creations out loud – visit the shop, buy the funky creations, and become a ‘Homie’ too.

Location
Framer Framed
Oranje-Vrijstaatkade 71
1093 KS, Amsterdam

Opening times
23 Feb – 14 Apr
Tuesday – Sunday, 12:00-18:00
Free entry

Finnisage
Monday 15 April | 17:30 – 19:30


Opening: Auction and Fashion Show

23 February 2024
18:00–21:00

At the opening of Homies, We Sell Reality will organise an auction to contribute to GROND, a new cultural space and shared workspace where the collective can come together and create – a big achievement for a collective that has been forcefully nomadic for the majority of their existence.

Homies fashion line. Photo courtesy of We Sell Reality


Acknowledgements

Homies was developed during a guest residency at the Rijksakademie of We Sell Reality, Wouter van der Laan and Esther Meijer under the umbrella of the collaborative project Artistic Ecologies, set up by WHW (Zagreb), Moabit (Berlin) and de Rijksakademie (Amsterdam).

Homies is made possible by the European Union, Vriendenloterij Fonds, Amsterdams Fonds voor de Kunst, de Rijksakademie and Framer Framed.



Collectives / Community & Learning / Art and Activism / Migration /

Exhibitions


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Exhibition: Powerplay – Deals All Over

A colourful installation by collective We Sell Reality

Agenda


Finissage: Homies
Finissage for the exhibition and clothing shop selling a fashion line produced by members of the art collective We Sell Reality.

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