About the part that art plays in a globalising society

Framer Framed

Waad & Ahd Hammad. Photo courtesy of Darza Studio.

Waad Hammad

Waad Hammad is a Palestinian fashion designer based in Jerusalem. Together with her sister Ahd, she co-founded Darza Studio in 2019 blending Palestinian heritage with sustainable slow fashion. Waad leads the creative design, while Ahd manages logistics and embroidery workshops that aim to preserve traditional craftsmanship. Working with women in Qalandia and Alaroub refugee camps, Darza Studio redesigns vintage thobes and creates hand-embroidered garments that embody memory, identity, and homeland. Each piece bridges tradition and modernity, turning fashion into wearable storytelling and a form of cultural preservation.


Agenda


Workshop: Palestinian Tatreez (PFFA 2025)

A workshop on tatreez, a traditional type of embroidery which forms an important element of Palestinian cultural heritage as part of PFFA 2025.