Sofiane Si Merabet
French/Algerian cultural entrepreneur and visual artist Sofiane Si Merabet holds a bachelor’s degree in politics studies from Science-Po Lyon and a master’s degree of Science in Management from EDHEC Business School. Asides from his marketing career for L’Oreal and LVMH between Paris and Dubai, he is the founder of Karta, a cultural marketing agency and of the Confused Arab. An online community based collaborative platform supporting authentic exchange between those in diaspora and those in the Arab world and explores the many definitions of an Arab identity and the ‘future of nostalgia’ through art and design. Sofiane Si Merabet aims to represent the richness and diversity of Arab culture by collaborating with talents across the MENA region. Following his Hammam tomorrow art installation on SIKKA Art Fair 2017, a cultural initiative by the Dubai Culture and Arts Authority, The Confused Arab continues the conversation on the diversity of Arab identities. While the plan initially was to feature cities in the MENA region focusing specifically on traditions, history and music, he has since decided to further expand his reach, with the goal being to collaborate with members of the Arab diaspora from different backgrounds.
Sofiane is one of the speaker of Framer Framed invites New Radicalism event on the 2nd of February 2020 at Framer Framed’s gallery space.