About the part that art plays in a globalising society

Framer Framed

We Sell Reality

We Sell Reality is a social rebellion label which is set up as a collective with an open source character. We Sell Reality makes products and installations and creates performative interventions in public space. The team currently consists of five social designers of which two refugees in limbo, a refugee with a temporary residence status, and two with Dutch nationality. The makeup of the team can change throughout various projects, who would like to join is welcome.

We Sell Reality reflects on the paradox of closed borders for one and open borders for the other. For immigrants without wealth, these borders prove to be almost impossible to pass. Whereas the same borders are easy to pass for someone with a European passport, both physical and for trading purposes. We Sell Reality makes visible the dependency that occurs for some as a consequence of this paradox. The We Sell Reality team develops products and presentations with the aim of providing insight into the lives of undocumented refugees.

Projects by We Sell Reality give expression to a failing Europe and its asylum policy, but also to people’s will to live, disrupt, proudness and love. We Sell Reality simultaneously makes the reality of vulnerable survivors visible and seductive. Where the market and the survival of the fittest apply, We Sell Reality shows the reality of people in the most vulnerable position.

We Sell Reality contributed to the online presentation Drawing Stories (2020) curated by Josien Pieterse from Framer Framed and presented as part of the online exhibition Corona in the City, organised by Amsterdam Museum.


Exhibition: Drawing Stories

An online presentation of Framer Framed in collaboration with Amsterdam Museum


Opening Amsterdam Roots Festival
Kick off of the festival with a multidisciplinary program on “vulnerability’